This is 2018 and the Tampa Bay Times has had a web presence for something around 20 years. I’ve already posted about their archives and a lack of generic advertising to go along with the content that continues to draw in web traffic. There’s another issue that I’d like to point at the Tampa Bay Times content that is #FAIL on the most basic level for content presented online. This isn’t aimed at archived content but all Times articles online and an exclusion habit by the publication that works against itself: web links.
Tag Archives: TampaBay.com
The Tampa Bay Times has tens of thousands of articles, some mundane news and some as feature reading, on its former site domain. SPTimes.com represented the newspaper under its old brand name, the St. Petersburg Times. The publication moved operations to the regional domain name TampaBay.com before adopting the more regional brand name of publication, the Tampa Bay Times.
And the Times is bleeding money by way of not synchronizing reading assets from the old site with the current one.