Home Video Lameness and marketing idiocy

It was sort of an interesting thing to happen and cool that it happened to me but at the same time, it aggravated me… No, not just that, it infuriated me.

Last nigh, a representative from Warner Brothers Home Video emailed the webmaster of Boltsmag.com — namely moi — and tried to recruit me to help sling their product on the web. The product in question is the Stanley Cup Championship DVD which shows highlights of the Tampa Bay Lightning season along with Game 7 of the Stanley Cup Final and the Lightning being crowned as Champs. It’s a DVD I very much want to be able to enjoy….

But I can’t. No sir, I can’t invest a couple of bucks in the DVD knowing it’s going to a company that didn’t complete the DVD and put it on the market. I can’t invest in a company branch that does it all the time with their sport DVDs. The Warner Brothers Stanley Cup Championship DVD lacks Closed Captioning for the Hearing Impaired and I happen to be hearing impaired.

Lets roll back the clock to more than a year ago with the Tampa Bay Buccaneers winning the Super Bowl…. It was a cap on a dream season for the Bucs and I quickly went and bought the DVD that Warner Brothers Home Video produced that had the entire game — or a likeness of it — along with season highlights and a pre and post game show (so they claimed).

What I found out, cruelly, was when I tried to view the season highlight package (which is always an incredible job done by NFL Films) I got pictures and sound but no clue what the narrator was telling me. No clue what miked players were saying. I could see games and relive moments but not find out what people were blabbering about at any given moment…. Was this a joke? I went to the actual game and they had the network video feed but — what is this? Not only is the video feed replaced by the respective teams radio commentary men but — no closed captioning. I had no clue what was being said by Buccaneer radio man Gene Deckerhoff or the Oakland Raiders respective play-by-play radio man.

So I could see but I couldn’t really enjoy the DVD. I wrote off a scathing letter to Warner Brothers Home Videos and got offered a free DVD of my choice as if to say “Sucks to be you – have one of our movies we can’t move on us!”

This isn’t an isolated incident with DVDs and lack of closed captioning. While major motion pictures are captioned on all DVDs, DVDs tend to be loaded with extra features such as commentary tracks and featurettes. Neither of these are captioned so that the hearing impaired can enjoy these additional features they are paying for when they buy DVDs. To make matters worse, Universal Home Videos doesn’t even use Closed Captioning but instead relies on Subtitles (much like you would see on a foreign film) with their movies. It becomes difficult to follow the film if the text is set on a white background or over a bright object. You lose entire sentences or entire conversations because of the setting of a scene.

And it gets worse from there. Trimark Home Video has the rights to NBC’s Saturday Night Live on DVD — which is both syndicated on TV and broadcast on NBC with full closed captioning… Trimark couldn’t be bothered to add this captioning to their DVDs of Saturday Night Live. Just as Rhino Home Videos couldn’t be bothered to add captioning to their DVD palette which includes children’s TV series like Transformers, Jem, GI Joe… Not to mention their Monkees DVD’s…. Or their original offering of South Park DVDs. (I have no clue if Rhino is still responsible for publishing South Park DVDs at this time. This may have changed).

With the Baby Boom population aging and their bodies failing them to one degree or another, why is it that the Home Video industry gets away with this? Better yet, with 22-34 deaf and hard of hearing Americans out there, why does the movie industry think they can ignore this demographic when it comes to their home video sales? Even more pertinent, why doesn’t someone stick the Americans With Disabilities Act in their face and tell them to shape up or ship out?

It’s an ironic story that Warner Brothers tries to get someone to help sling their DVD — for free — on the web when that person can’t even enjoy the product. It’s even more ironic that no one in the deaf community or elsewhere in America makes a fuss out of this… It’s one of the great dupe jobs going on in the entertainment industry for the sake of the almighty buck.